Glossary of Printing & Digital Media Terms

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Term Definition

Also called value, one of the three attributes of color (the other two are hue and saturation). Brightness describes differences in the amount of light reflected from or transmitted through an image regardless of its hue and saturation. This is a difficult word to use in making color correction; it is used to indicate both the addition and subtraction of color. Correctly used, it refers to the amount of light (paper white) apparent in an area. In terms of paper, brightness is the light reflectance or brilliance of the paper at a specific wavelength, often perceived as whiteness. Generally, the higher the brightness rating, the better quality the paper.

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