Glossary of Printing & Digital Media Terms

There are 2136 entries in this glossary.
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Term Definition
A-Size

Announcement envelope which is open side seam with a square flap.

A/W

An abbreviation for artwork.

A4 Paper

ISO paper size 210 x 297mm used for Letterhead.

AA'
AA's

Author's Alterations. At the proofing stage, changes that the client requests to be made concerning original art provided. AA's are considered an additional cost to the client usually.

ABC

Abbreviation for Audit Bureau of Circulation, an organization that complies statistics on circulation.

Abrasion Resistance

The resistance to scratching of a surface of paper by other paper surfaces or other materials.

Absorbency

A material's ability to take up liquids or vapors (e.g., water).

Absorption

In paper, the property that causes it to take up liquids or vapors in contact with it. In optics, the partial suppression of light through a transparent or translucent material.

AC

Abbreviation for Author's Correction(s)

Accordion Fold

A pair or more of parallel folds forming alternating peaks and valleys. The result resembles an accordion bellows. Alternative term: fanfold.

Acetate

A transparent sheet placed over originals or artwork, allowing the designer to write instructions and or indicate a second color for placement.

Acetate Base

A transparent clear or colored plastic film used to create overlays. Also used as a stripping base.

Achromatic

The non-colors... black, white and gray.

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